Good question, Lori
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They have no problem lying to get you to accept bad ideas
They fight to keep a lid on things as long as possible, then as soon as their fake narrative collapses they suddenly change their storyline and pretend they were truthful or correct all along. Sadly, there are many people who do not notice the constant scamming.
and vice versa
Everything the media machine pretends is The Correct Opinion is wrong, dead wrong, opposite-of-the-truth lie. The only way to be free to think clearly is to switch off the professional liars.
By pretending nobody else agrees with what is in fact popular opinion, the propaganda machine can make the vast majority of people feel outnumbered and alienated. In this way, they can turn a united majority into a divided majority. As a result, a united minority (the political and media elite) can get away with anything. This is what is meant by Divide and Conquer. When everybody becomes too afraid or censored to speak up, everybody feels alone and the people are defeated. It is for this reason why censorship is so damaging to the human soul. Isolation is a form of torture. It is a psychological torture the regime greedily exploits for its own ends.