The media is in the business of making popular opinions seem unpopular
and vice versa
Everything the media machine pretends is The Correct Opinion is wrong, dead wrong, opposite-of-the-truth lie. The only way to be free to think clearly is to switch off the professional liars.
By pretending nobody else agrees with what is in fact popular opinion, the propaganda machine can make the vast majority of people feel outnumbered and alienated. In this way, they can turn a united majority into a divided majority. As a result, a united minority (the political and media elite) can get away with anything. This is what is meant by Divide and Conquer. When everybody becomes too afraid or censored to speak up, everybody feels alone and the people are defeated. It is for this reason why censorship is so damaging to the human soul. Isolation is a form of torture. It is a psychological torture the regime greedily exploits for its own ends.